March 28, 2025

Brewery Terra Firma's Manitou Amber

Bottoms Up
By Craig Manning | June 8, 2024

There are so many fun, exciting beers on the tap list at Traverse City’s Brewery Terra Firma that it’s easy to overlook the Manitou Amber. But here’s a reason to give this old standby some love this month: According to Terra Firma President John Niedermaier, June 2024 marks 30 years since the first batch of the Manitou Amber was brewed. The beer was the work of Jack Archiable, founder of Traverse Brewing Company, northern Michigan’s first craft brewery since the Prohibition days. The Manitou Amber was its first beer. Niedermaier, who cut his teeth working for Archiable back in the day, eventually bought all the Traverse Brewing patents, which means the Manitou Amber lives on. Celebrate the three-decade milestone of this pioneering Traverse City beer by grabbing a pint at 2959 Hartman Rd in TC. breweryterrafirma.com

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